Hand-picked articles on case competitions, B-school life, and everything in between.
Showing 65 of 65 articles

A members-only playbook for HUL L.I.M.E. Season 18, India's oldest and largest marketing case competition. First years only, teams of three, a 60-second elevator pitch on the future of Kissan, ₹16 lakh in prizes and PPIs, and a ticket to the Unilever Future Leaders' League in London.

A members-only playbook for Reliance The Ultimate Pitch Season XII. Open to every B-school in India, teams of 1 to 4, a ₹25 lakh prize pool, pre-placement interviews for all semi-finalists, and a round-by-round plan for the 3-minute pitch video, the elimination jury and the Grand Finale at Reliance Corporate Park.

A members-only playbook for the Tata Imagination Challenge 2026. Accelerated entry into TAS, ₹2 lakh each for 10 winners, Bombay House and Tata Trails, plus a round-by-round preparation plan for the quiz, the gamified assessment and the Big Idea round.

A members-only guide to ACG Pack A Pitch 2.0 Management Category. Open exclusively to 2nd year MBA students with a ₹3.25 lakh prize pool, PPI opportunities for top performers, certificates for all participants and a Campus Winner for campuses with 5+ nominations.

A members-only guide to the L'Oréal EDGE Beauty Tech Track. Open only to first year students from IIM Mumbai and IIT Bombay, with a PPI opportunity for all campus finalists and a case aligned to L'Oréal's product and technology ecosystem.

A members-only breakdown of Asian Paints CANVAS 2026. Open only to 2nd year students from select B-schools, with a ₹19,00,000 prize pool and a PPI reportedly well above ₹32 LPA for every campus winner.

A members-only breakdown of ReLead 9.0 by ReNew. No prelims, just direct case rounds for first and second year MBA students. A ₹8,00,000 prize pool, PPI opportunities for winners and runners-up, and a strict two-slide summary plus ten-slide deck format.

A members-only guide to Capgemini Reflexion 9.0. Three rounds of aptitude, technology-focused case submissions and a national finale for a shot at the E.L.I.T.E. Management Trainee Program PPI and a ₹2.65 lakh prize pool.

A members-only breakdown of ITC Emerging Managers Awards Season 3, the closed campus programme through which ITC hires every summer intern. A ₹1.5 lakh prize pool, a 45 minute aptitude gate, a five to seven slide case submission, and campus finals where every finalist gets a pre-placement interview.

A members-only breakdown of Talentwood by Saregama Season 5. A ₹1,75,000 prize ladder, a speed-scored quiz gate, a strict one to two slide case submission, and a Grand Finale at Saregama's Mumbai HQ with pre-placement interviews for first and second years.

A members-only breakdown of Britannia Creatovate 2.0, the closed campus FMCG hiring drive for first year MBA students. Pre-placement offers and prizes worth ₹10,00,000, a three slide submission with a two minute video, campus finales with live interviews, and a grand finale in Bangalore.

A members-only breakdown of Marico Over The Wall Season 14. Marico's flagship FMCG business competition for first and second year MBA students, with over ₹8 lakhs in rewards, PPI opportunities, a CXO round and a two month live project with the Marico Innovation Foundation.

A members-only breakdown of HUL TechTonic Season 8, Unilever's annual AI and technology case competition for first year MBA students. Rewards worth ₹6,25,000, PPIs for the podium, PPO consideration for ULIP 2027, and a submission that demands a working app.

A members-only guide to Odoo Business Challenge 2026. A one-day individual business competition for MBA and PGDM students across India, with a ₹80,000 prize pool and fresher roles up to 5 LPA for exceptional performers.

A members-only guide to Destination Dr. Reddy's 3.0 Management Track. An individual, five round hiring drive for first year MBA students across Finance, HR, Operations and Sales and Marketing, with 100+ PPIs for the 2026-27 summer internship and a route into the Young Leaders Program.

A members-only guide to HUL FinAce Season 10. A finance case competition for first year MBA students with a ₹5 lakh prize pool, where semi-finalists earn a PPI for the Unilever Leadership Internship Programme 2027 Summer Internship Process.

A members-only guide to the Mahindra Rise Challenge 2026. A solo contest for first year MBA students from eight elite B-Schools, with past editions awarding a Mahindra Thar to national winners and top performers considered for Mahindra's Strategy and Leadership rotational roles.

A members-only guide to Flipkart WiRED X 2026. Open to all B-Schools, three tracks, cash prizes up to ₹2 lakhs, PPIs for first years after Round 2, full-time interviews for second years after semi-finals, and a finale at Flipkart HQ Bengaluru.

A members-only guide to GRAD 3.0 by Galderma for first and second year MBA students. Prizes worth ₹6 lakhs, PPI opportunities for national finalists, and a trivia quiz that can fast track your team straight to the Detailed Submission round or the National Grand Finale.

A members-only guide to Cipla Ascend Season 4 for first year MBA students. Up to ₹3 lakhs in rewards, PPI opportunities for Cipla's ALIVE Summer Internship Program, a cardiac market case theme, and a finale where your AI agent may be tested live by Cipla senior leadership.

A members-only guide to Flipkart Vidyarthini 4.0, the Women in Supply Chain Campus Program for first year female MBA students. A ₹1.2 lakh monthly internship stipend, PPI opportunity, Bengaluru headquarters immersion, and a performance linked path to a Management Trainee SCM role at eKart.

A members-only guide to Perfetti Van Melle's Confy Challenge 4.0. Individual entry, a thirty question track assessment, placement committee assigned pairs, a six slide deck with a two minute advertisement style video pitch, and a campus win that opens a PPI with a Rs 2.5L stipend.

A members-only guide to the Amazon Customer Excellence Challenge 2026. The thirty minute caselet round where the team score is an average, the four page written submission Amazon actually wants, campus presentations to Amazon leaders, and the Bangalore finale with PPIs on the line.

A members-only guide to the first edition of The L'Oréal Edge. Four tracks compared, the three minute video pitch that decides round one, the creative CV and psychometric stages nobody prepares for, and how the campus round hands out PPIs for a summer internship.

A members-only guide to TVS Credit E.P.I.C 8.0. All four tracks compared side by side, the treasure hunt that hands sixteen participants a direct entry into the case round, what each Round 1 paper actually tests, and how to write a two pager that survives the jury.

A members-only guide to Godrej CraftLab 2026, GCPL's first-year campus immersion programme. The seven-stage journey from CV screening to a Galloper role, what the War Room FMCG simulation scores, and how to prepare for the video, GD and interviews.

A members-only guide to Aditya Birla Group STRATOS 2026. The opening business simulation across strategy, marketing, finance and operations, the case and finale rounds, the four dials the simulation scores you on, ₹9L in rewards, iPads and PPO/PPI outcomes.

A members-only guide to ATOM Season 9: the un-case study format, the Series A / Series B funding-round funnel, the six CEO problem statements, and how to convert it into a GYLIP or GYLP PPI.

A members-only guide to J&J Imagivators Season 5. No cash prize, but assured PPIs with Johnson & Johnson, an all expense paid immersive program at the Mumbai HQ, the new metaverse round, and a deep dive on cracking the Cognify gamified assessment.

A members-only guide to Accenture B-School Challenge Season 10. Campus-level cash prizes with PPIs for all three podium teams, an AI-Powered Case Submission round with Agentic AI tools, and a COO business simulation, open to both 1st and 2nd years.

A members-only guide to Colgate Transcend 2026 across the Sales & Marketing and Supply Chain tracks. A 1 to 2 page first cut, ₹7L per track, mentorship with the Colgate team, a Mumbai head office finale and PPIs into the LEAP 2026 summer internship process.

A members-only guide to Aditya Birla Group HeadstaRt 2026, India's biggest HR case competition for MBA students. No quiz round, a business simulation plus case submission, open to 1st and 2nd year HR MBAs, a ₹9L reward pool, iPads, PPO/PPI opportunities and tips from past editions.

A members-only guide to RPG Outperform, RPG Group's flagship national B-school challenge. No quiz, no simulation, a 2-slider first cut, both General Management and HR tracks, a ₹6L prize pool, PPI opportunities, and lessons from past editions including the Blizzard legacy.

A members-only guide to Castrol PowerUp 4.0, one of the most under discovered corporate case competitions for 1st year MBAs. Both tracks, the eligible campus lists, the round structure from past editions, a ₹1.5L prize pool and PPIs for Summer Internship 2027.

A members-only guide to Airtel iCreate 2026 across both 1st and 2nd year tracks. No quiz, no pre-elimination round, a live practical case from day one, up to ₹14L in rewards, PPIs, and how to win the pitch and simulation rounds.

A complete guide to the second edition of Axis Bank's flagship national case competition. Five rounds, a guaranteed PPO for the champions, the new Simulation Assessment, what last year's case was, and how to win MOVES 2026.

A members-only deep dive into the American Express Campus Challenge 2026. Both Strategy and Product tracks, three rounds, the Premier Card brief, common tips and track-specific playbooks to win the PPI and the MacBook.

A complete guide to Reckitt DARE 2026, the rebranded Reckitt Career Compass. Eligibility, the four stages, the business simulation deep dive, and how to win a fast-track ticket to a Reckitt summer internship.
Real corporate live projects vs paid certificate programs, how to tell them apart, how to position them on your CV, and the channels that actually lead to genuine corporate projects.
How to tailor your CV and answer competition application questions so you actually get shortlisted, with company-specific positioning for FMCG, consulting, tech and conglomerates.

A members-only deep dive into Marico's flagship competition, the rounds, the brands, and how to build a submission that actually advances.

Part 2 of the Mantra Challenge series. A members-only playbook for cracking the first two rounds with structure, evidence, and a winning narrative.
Fix the thinking first, then the deck. A members-only guide to structuring slides that win cases, classrooms and interviews.
A members-only week-by-week guide to the first 30 days of MBA, with the specific mistakes that derail students who could have done better.
An honest breakdown of every committee, what each gives you, what it costs, and how to pick the right one for your goals.
Why AceMBA students consistently outperform their peers.
A mindset shift to thrive from day one of MBA.
A clear, no-nonsense buying guide for MBA students.
A simple framework to pick the right fit, not just the brand.
How to spot valuable live projects and avoid the rest.
A pre-MBA mental reset to start strong.
The playbook to turn potential into outcomes.
Daily habits that sharpen how you think and solve.

A subscriber-only deep dive into the Governor simulation, the Leadership Interaction round, and how to prepare for TAS Invictas 2026.

How business simulations actually work, and a deep dive into the Coca-Cola Mantra Challenge 2026.
A 155-item checklist for every MBA hostel essential, filterable by unisex, male and female needs.
Part 2 of the pre-MBA series. The emotional reality of leaving home, conversations worth having, and what waits on the other side.
An interactive walkthrough of how a CV evolves from pre-MBA to final placements, and what AceMBA mentorship adds at each stage.
The five mistakes most students make, the frameworks that matter, and how a 3-slide winning deck is structured.
How to use ChatGPT, Claude and Gemini as a force multiplier in case prep, with prompts and a clear human-vs-AI line.
How a CAT 100%iler won a national case comp before college began, and the playbook every incoming MBA should know.
What AceMBA's Practice Case Challenges actually are, and how they make you competition-ready before Term 1.
The exact sources winners use for sharper insights.
How to crack business simulations end to end.
Spot scams before they waste your time and effort.
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